STRATEGIC ANALYSIS:

AIR

pexels-cottonbro-5082579.jpg

THE MILE HIGH VIEW

  • Air is competing with large companies such as Dropbox and Google Drive, and it’s an uphill battle to convince people to switch.

  • File clutter and lack of collaboration integrations are two weaknesses of the dominating competitors.

  • Dramatize the competitors’ weaknesses and use it as an opportunity to highlight Air’s point of difference.