The Illusion of Authenticity
Zachary Raber Zachary Raber

The Illusion of Authenticity

Authenticity, in the current context of the word, is losing all meaning. This is a case for why authenticity messaging falls flat and examining how brands commonly miss the mark when implementing this strategy.

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Recovering from Minimalism
Zachary Raber Zachary Raber

Recovering from Minimalism

In recent years, minimalism has reigned supreme in the world of branding and design. However, a shift in the culture is now underway as brand identities have been compromised in the pursuit of being on-trend.

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It’s Time To Burn Trends At The Stake
Zachary Raber Zachary Raber

It’s Time To Burn Trends At The Stake

These aren’t the decade-long periods (or longer) you can parse out when walking through a modern art gallery. These cycle in mere months, and they don’t age well.

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What Does The Future Look Like?
Zachary Raber Zachary Raber

What Does The Future Look Like?

While it’s impossible to know for sure what the complex domino effects of shifting environments will bring, thinkers who know how to prepare for radical, yet unknown, social change will adapt faster, and with less turbulence.

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The Culture That Never Happened
Zachary Raber Zachary Raber

The Culture That Never Happened

The top five private art collectors control eleven billion dollars of art, most of which are secretly archived for decades at a time hidden from view— none of which have had the chance to impact popular culture. Much of art history has been left out of public discourse. Art movements haven’t been represented with the breadth of their actual size.

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Stalemate
Zachary Raber Zachary Raber

Stalemate

The hard truth is that nobody can access the "portfolio" in your head. To get to a point where your ideas are worth their weight in gold, you've got to show that you have a track record of actually making them happen.

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