BRAND STRATEGY:

TRANSFORMATION PROTEIN

Brand positioning and updated style guide

Visual Brand Strategist: Zachary Raber
Director: David Gardner
Design Lead: Sripriya Prasad
Agency: ColorJar

THE GOAL:

KEEPING A THRIVING BRAND ON THE CUTTING EDGE.

 
 

BRINGING BRAND VIBRANCY TO THE FOREFRONT.

In today’s social media landscape, brand positioning is a social channel’s top priority. The protein & fitness market is saturated, and most have almost identical visual brand expressions— gritty, heavy-contrast, and masculine.

That isn’t Transformation Protein.

Transformation Protein thinks protein & fitness brands should look healthy, not like a Ford F150 commercial. Transformation’s social presence visuals were redesigned around the world they strive to provide to customers— one that’s healthy, optimistic, and sundrenched.

 ART DIRECTION

Golden Hour Glow • Active • Outdoors • Aspirational Models

EMBRACE

AVOID

PRODUCT PACKAGING FOLLOWS THE LEAD.

As visual changes were rolled out across key brand touchpoints, the product packaging needed to follow the brand’s pivot. The unsaturated bronze that appeared across the packaging was swapped for the new golden hour yellow. There’s also a shift away from the classic packaging appearance prevalent within the protein market. Instead, the packaging moves toward a minimal, optimistic, and striking design, throttling up the shelf power.

BEFORE

AFTER