BRAND STRATEGY:
SWISH HOUSE
Brand Book
Visual Brand Strategist: Zachary Raber
Creative Director: David Gardner
Design Lead: Sripriya Prasad
Agency: ColorJar
A BRAND WITH A CATEGORY OF ONE
Swish House is shaking up the fitness space with a new spin on HIIT— the world’s first basketball drill-based class. It uses team shooting contests and individual hoops-theme exercises to get in a killer workout built on the nostalgia of basketball. For hoops players, it’s an hour long of dread-free calorie-torching.
Swish House isn’t a place for pickup games. It’s not a recreational basketball league either. So how do you communicate what the brand is in only a few seconds? That was ColorJar’s job— introduce the emerging brand to the world.
THE ELEVATOR PITCH
FLOOR 1
Swish House is the first basketball fitness class…
FLOOR 2
…designed By Pros to burn 700-1000 Calories per class…
FLOOR 3
…through a mix of cardio, skills, and shooting competitions...
FLOOR 4
…to get in basketball shape for life.
TARGET CONSUMER PERSONAS

HONING IN ON BRAND IDENTITY
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Swish House is happy, encouraging, and competitive – with a bit of swagger.
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We tap into basketball nostalgia to ignite the hooper within.
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Swish House Logo • Brand Colors • Swish Shot & Sound • Shooting Contests • Nostalgic Basketball Memories • Exercise Bands & Cones
ART DIRECTION
Accented Brand Colors • Drill-Based • Teammate Interactions