BRAND STRATEGY:

SWISH HOUSE

Brand Book

Visual Brand Strategist: Zachary Raber
Creative Director: David Gardner
Design Lead: Sripriya Prasad
Agency: ColorJar

A BRAND WITH A CATEGORY OF ONE

Swish House is shaking up the fitness space with a new spin on HIIT— the world’s first basketball drill-based class. It uses team shooting contests and individual hoops-theme exercises to get in a killer workout built on the nostalgia of basketball. For hoops players, it’s an hour long of dread-free calorie-torching.

Swish House isn’t a place for pickup games. It’s not a recreational basketball league either. So how do you communicate what the brand is in only a few seconds? That was ColorJar’s job— introduce the emerging brand to the world.

THE ELEVATOR PITCH

FLOOR 1

Swish House is the first basketball fitness class…

FLOOR 2

…designed By Pros to burn 700-1000 Calories per class…

FLOOR 3

…through a mix of cardio, skills, and shooting competitions...

FLOOR 4

…to get in basketball shape for life.

TARGET CONSUMER PERSONAS

  • MISSING MARK

    Life got in the way and I stopped playing hoops. I really want to get back to the game I love, but I don’t want to play in a league because I don’t want that level of commitment and can’t risk getting hurt.

  • CONTINUING CARL

    I played in a rec league in college and I want to keep that feeling going. I may play in a league from time to time, but basketball fitness is my new foundation.

  • RINGLEADER RACHEL

    I want to stay in shape – and I’d rather do it playing basketball and have the chance to meet new people like me.

HONING IN ON BRAND IDENTITY

  • Swish House is happy, encouraging, and competitive – with a bit of swagger.

  • We tap into basketball nostalgia to ignite the hooper within.

  • Swish House Logo • Brand Colors • Swish Shot & Sound • Shooting Contests • Nostalgic Basketball Memories • Exercise Bands & Cones

 ART DIRECTION

Accented Brand Colors • Drill-Based • Teammate Interactions