CREATIVE STRATEGY:
SPIRIT AIRLINES CAMPAIGN
THE (SIX) MILE HIGH VIEW
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Spirit is the most disliked airline.
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Spirit has the lowest fares because you’re only paying for the ticket— everything else is an extra charge.
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Pivot Spirit’s most talked about “weakness” into a virtue.
CAMPAIGN ELEMENTS
Executions across a variety of platforms: hyper-targeted locations, physical touchpoints, and socials. The campaign elements lean into the iconic eye-catching brand color, a widely recognizable trigger.