CREATIVE STRATEGY:

SPIRIT AIRLINES CAMPAIGN

THE (SIX) MILE HIGH VIEW

  • Spirit is the most disliked airline.

  • Spirit has the lowest fares because you’re only paying for the ticket— everything else is an extra charge.

  • Pivot Spirit’s most talked about “weakness” into a virtue.

CAMPAIGN ELEMENTS

Executions across a variety of platforms: hyper-targeted locations, physical touchpoints, and socials. The campaign elements lean into the iconic eye-catching brand color, a widely recognizable trigger.

SHOPPING MALL SIGN

AIRPORT COFFEE CUP

MAGAZINE PRINT AD

METROPOLITAN GUERILLA SIGNAGE

AIRPORT PLACEMENT

METROPOLITAN SIGN

SOCIAL POST