SLACK

CAMPAIGN STRATEGIC ANALYSIS:

Creative Strategist: Zachary Raber

Concept: Ansley Young

MILE HIGH VIEW

Slack wants a headline-making campaign to maintain the brand’s market-leader status.
With the way work has changed in the past years, workers are shifting toward more dynamic ways of remote working.
Slack throttles up remote working to the max by offering free surreal workspace experiences; first come, first serve.

Slack has always been ahead of the work-from-home curve. Now, it will take the great office exodus to a whole new level. The liminal spaces phenomenon has taken the internet by storm as millions flock to social pages posting images of empty nostalgic locations. Slack will open first-come, first-serve remote working sites across the country— all in liminal spaces acquired by Slack. It’s a columnist’s dream, aiming at attracting massive amounts of earned media.