SLACK

CAMPAIGN STRATEGIC ANALYSIS:

Creative Strategist: Zachary Raber

Concept: Ansley Young

MILE HIGH VIEW

  • Slack wants a headline-making campaign to maintain the brand’s market-leader status.

  • With the way work has changed in the past years, workers are shifting toward more dynamic ways of remote working.

  • Slack throttles up remote working to the max by offering free surreal workspace experiences; first come, first serve.

Slack has always been ahead of the work-from-home curve. Now, it will take the great office exodus to a whole new level. The liminal spaces phenomenon has taken the internet by storm as millions flock to social pages posting images of empty nostalgic locations. Slack will open first-come, first-serve remote working sites across the country— all in liminal spaces acquired by Slack. It’s a columnist’s dream, aiming at attracting massive amounts of earned media.

PROMOTIONAL ELEMENTS

Metro AREA POSTERS WITH LINK TO EXPERIENCE LANDING PAGE + BOOKING

MAGAZINE AD WITH LINK TO EXPERIENCE LANDING PAGE + BOOKING

WEBSITE LANDING PAGE

UX/UI landing page for campaign explainer copy and workspace booking portal.

PROMOTIONAL SWAG

“THE SHOPPING MART” Promo T-Shirt

“THE POOL” Promo T-Shirt

CONVERSATION STARTER MUGS