SLACK
CAMPAIGN STRATEGIC ANALYSIS:
Creative Strategist: Zachary Raber
Concept: Ansley Young

MILE HIGH VIEW
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Slack wants a headline-making campaign to maintain the brand’s market-leader status.
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With the way work has changed in the past years, workers are shifting toward more dynamic ways of remote working.
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Slack throttles up remote working to the max by offering free surreal workspace experiences; first come, first serve.
Slack has always been ahead of the work-from-home curve. Now, it will take the great office exodus to a whole new level. The liminal spaces phenomenon has taken the internet by storm as millions flock to social pages posting images of empty nostalgic locations. Slack will open first-come, first-serve remote working sites across the country— all in liminal spaces acquired by Slack. It’s a columnist’s dream, aiming at attracting massive amounts of earned media.
PROMOTIONAL ELEMENTS
Metro AREA POSTERS WITH LINK TO EXPERIENCE LANDING PAGE + BOOKING
MAGAZINE AD WITH LINK TO EXPERIENCE LANDING PAGE + BOOKING
WEBSITE LANDING PAGE
UX/UI landing page for campaign explainer copy and workspace booking portal.