BRANDING + CAMPAIGN:
ONE EAST WACKER
Brand Identity + Campaign
Brand & Digital Media Strategist: Zachary Raber
Creative Director: David Gardner
Design Lead: Sripriya Prasad
Agency: ColorJar
CAMPAIGN CONCEPT
One Stands Out. Your trophy office with neighborhood prestige, incredible views, and new renovations at a competitive price.
POSITIONING STRATEGY
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For those seeking a top-tier office experience
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Only we combine the most prominent stretch of Wacker Drive Riverfront at a good price value equation
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Because of our prime Wacker location, new renovations, iconic views, and reasonable price
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Unlike others who are higher priced or with a less prominent location
BRAND VISUAL IDENTITY
One East Wacker’s visual system was inspired by the geometry of the building itself. The logo pattern is then transformed into a branded wallpaper pattern used throughout both digital assets and the physical office space.
AD CAMPAIGN
The One Stands Out campaign reintroduces the renovated building with its new brand identity to the marketplace.
