STRATEGIC ANALYSIS:

ARGOS FRAGRANCES CAMPAIGN

THE MILE HIGH VIEW

  • The fragrance market is highly-saturated and dominated by big brand names. Argos doesn’t make the notability cut.

  • The advertising in the fragrance industry is so similar that Argos has a unique opportunity to break through the clutter.

  • Craft a campaign around the research-based power of scent, dressed with a highly emotional treatment.

CAMPAIGN 01


CAMPAIGN 02