STRATEGIC ANALYSIS:
ARGOS FRAGRANCES CAMPAIGN
THE MILE HIGH VIEW
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The fragrance market is highly-saturated and dominated by big brand names. Argos doesn’t make the notability cut.
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The advertising in the fragrance industry is so similar that Argos has a unique opportunity to break through the clutter.
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Craft a campaign around the research-based power of scent, dressed with a highly emotional treatment.